There are many different kinds of marketing materials businesses use and most of them are ineffective. Most business managers and owners have not been trained in marketing let a lone marketing materials so they need some help. Following are some of the basic marketing materials every business should have. The most basic materials for marketing are the simple business card, #10 envelop, and letterhead. In this age of email and electronic communication, one of my students ask, “What is letterhead?” It was a reminder of how wide the gape is […]
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Save Money on Your Business Printing
April 6, 2011 Entrepreneurship Group Coaching Call One of the biggest marketing expenses for most large or small businesses is printing. From business cards, to brochures, to presentation folder it all adds up to a large amount. For most business owners the printing is mysterious. They don’t k now how a brochure is created and printed and they don’t know whether the printer they are using is the best one for their needs. They certainly don’t know how to get price bids from several printers. In this lesson I will […]
Finding Hidden Assets in Your Business
6/11/08 Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business there was a carpet/furniture store that I sold […]
3.2.2011 Raise Money with your Business Plan
3.2.2011 Raise Money with your Business Plan
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