Marketing: Your deal engine

If we are going to make a significant income from real estate we have to look at and evaluate many potential deals. This is the start to gain the end result of making money. We are only in the business of real estate to help us with more income. We also have to use our time wisely to sift through many potential properties. A big business like “Coke” would not make any money if they didn’t get the work out what their product is and what it can do for others. In the same light, we need to implement marketing strategies to bring deals to us. We can market in many ways, and we need to try several ways to figure out which area will generate the most leads. What are the strategies we can use to find real estate deals?

Ways to market to find properties:

Letters or postcards to those with homes for sale
Fliers showing that we buy houses
Business Cards
Getting others to find properties for us

Details of Letters or postcards:

Letters or post cards can be sent to all types of home buyers. We could send them to For Sale Buy Owners. We can see ads or signs and send letters to them. We can also purchase lists of FSBO’s. We can send them to those in the 1st phase of foreclosure. Once an owner of property is so far behind on their mortgage payments they receive a legal document call Notice of Default, Complaint, Publication, Notice Hearing, or Notice of Sale. Depending on your state these mean that if the owner doesn’t get their past mortgage payments paid they will be foreclosed upon. We can get a public list of these and mail to them as well.

Details of fliers:

A flier could be posted at places where there is a community board that people can post fliers or notes. Examples of these could be at a grocery store, laundry mat, payday loan store, community college, golf course, golf driving range, or condominium complex. There are many areas where we could post a flier that states that we buy property. People that are motivated will be contacting us which speeds up the process to look at potential properties.

Details of Business Cards:

We could get our business card that looks like an advertisement stating that we can buy property to many strategic people that interact with others that could need to sell a property. We could give our card to a probate, bankruptcy, or divorce attorney. We could give our card to a massage therapist, beautician, contractor, or bail bondsmen. Others that interact with many people are marriage counselors, divorce mediators, landscapers, or debt counselors. We can post our card at some restaurants too.

Finding Bird Dogs:

We realize the best ways to bring in leads are when people are calling us on properties. We can tell others that for their work are in neighborhoods every day. We can talk to them & tell them if they let us know about a property that they see that is for sale that fits the mold or what we are looking for that we would like them to let us know about it. We can tell them that if from that lead we get that property, we could pay them $500 for that lead. This can allow others to let us know about properties that we didn’t’ know were for sale. Examples of people on a bird dog list could be fed-ex and ups drivers. We could also talk to USPS carriers. We could talk to tow truck drivers, landscapers, sprinklers repairmen, newspaper and pizza delivery people. Anyone, that has to be in different neighborhoods.

Let’s work marketing to get are deal engine moving so that real estate can bring in more income. We need to use marketing to use time management to get to more properties with motivated sellers.

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