Virtually every action that we take is motivated by pleasure or pain. Perhaps you have had the experience of starting a new diet only to realize a few weeks into it your motivation leaves you. Why is this? Why is it that you started out so excited only to be left with nothing a few weeks later? If you understand the two human motivators pleasure and pain, then you are about to crack the code to unlimited motivation. Imagine being able to get motivated naturally. This would make losing weight, […]