Apr
10
Direct Mail for Small Business 101
Learning Objectives Why direct mail is best for small businesses How to identify your target customer What are demographics? What are psychographics? How different media relates to target customers The problem with newspaper advertising The problem with TV advertising The problem with radio advertising Why the solution is direct mail 1. Why direct mail is best for small businesses Direct mail can be effective and inexpensive for small businesses. Compared to radio, TV, and newspapers, direct mail is affordable. It also can target specific customers. Can target specific customers like men […]
Apr
3
Having a Website is Essential
Learning Objectives: Know why having a website is important for a business How a website builds credibility What customers expect from businesses What the new customer feedback is that has developed Today business moves at an astronomical rate. Back in the 80’s we used the “brickâ€? cell phone and could only get reception in a limited geographical area. The cost was very high but at the time we thought it increased our productivity by 50%. Today you can call anywhere in the United States with no long distance charges, and […]
Mar
28
Blogging 102
I would just like to go over some of the blog platforms that are available to you. First let’s talk about the ones that are hosted for you. I would have to say that one of the most popular blogs that are out there would have to be Blogger, or BlogSpot that it is referred to quite often. Blogger is owned by Google, so if you have a Google account it is very easy to get a blogger account. Blogger is a great tool, and can be pretty customizable for […]
Mar
21
Blogging Basics
There are many different resources out there for blogging, and there are also many different blogging platforms out there. We are going to discuss the basics of blogging, and some of things out there to look for when you are selecting a blog to use. A blog is used for many different things, it can be used to communicate with friends and family, it can be used for social purposes, it can be used for business dealings. There are so many things that a blog can be helpful in as […]
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