by Bill Cherry Learning Objectives: 1. Joint ventures and dead lists 2. Trade for advertising 3. Increase sales skills 4. Unique Selling Position 5. Simple website & free programs 6. Testimonials, Referrals 7. Other sellers to your target customer Introduction. When you hear the word marketing many people think about advertising and radio, TV, or newspapers. Those and other advertising mediums are only part of marketing. Most companies spend 95% of their marketing resources trying to get new customers through the door or to their website. We forget about the […]

Bill Cherry Learning Objectives: 1. Develop a good new idea 2. Research a good product idea 3. Create a prototype of the product concept 4. Find a manufacturer for the product 1. What is a good idea? All of us have at one time or another had a great idea pop into our head. We think, “Man I should patent that idea.” Then we decided that someone probably already thought of it and has done it. Many of those ideas we get are good ideas and others are not. How […]