March 3, 2010 by Bill Cherry Many people decide to start a new business however they don’t know what to do first. Do they need a license? What kind of business should it be? A corporation? What should I name my business? All of these questions are common ones and I will give you the answers to all of them and more. Choose a Name: First pick a name for your business. The name can be either a general name like Universal Inc. It doesn’t or a specific name like […]

2/10/2010 Bill Cherry Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business there was a carpet/furniture store that […]

February 3, 2010 Bill Cherry Why having professional marketing materials is essential. A small business has lots of competition in today’s market.Your business’ image gives customers, vendors, and bankers a good or bad impression. What kind of marketing materials are necessary? Basics: letterhead, business cards, #10 envelope Brochures – what your business is all about Features, reasons to buy What kind of printing paper to use. Use the best quality paper for letterhead, business cards, and envelop. All match. Get brightest white paper you can get, watermark 24# smooth, no […]

by Bill Cherry The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help them decide who they will […]