I was sitting here thinking about this past weekend when I went to watch a triathlon. I was having a brief conversation with one of the participants who remarked how much money they spent on the training, equipment, and fees associated with the event. There was the wetsuit, goggles, swim cap, new running shoes, road bike, running clothes, cap, hotel room before the event, all of the time training, and the list went on and on. The one question I asked was, “Well was it worth it?” to which he […]
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Harry Potter Marketing
So let’s take a step back for a second and look at the phenomena known as Harry Potter. For many of the die-hard Potter fans, waking up or staying up for the midnight releases has become…well sort of a ritual. The midnight release parties and subsequent staying up and reading the book within the first 24 hours to avoid the plot spoilers or perhaps so they can log onto a Potter forum to discuss its intricate and meaning has taken on a fanatic life of its own. So how does it […]
Contacting Strategy
Some of the best marketing campaigns are destined to fall flat on their faces without proper planning and execution. One of the most difficult things to create and design a plan around is a contact strategy for affiliate programs. It is true that in many cases affiliate programs (well the ones that have been around the block a few times at least) are well structured and thought out, but the more common scenario is where a company gives inadequate tools to novice sales staff with a charge to “go out […]
Joint Ventures Part. 2
One of the key things in a successful joint venture is finding the right partner. Alot of times you can find someone with a ‘list’, but not all lists are created equal. Like many beginning entrepreneurs starting out, many people opt for a ‘free’ autoresponder platform. As with most things in life….nothing is free. There is quite a bit you give up (features and benefits) with free versions of anything – autoresponders being one of them. When seeking out a joint venture partner, list management is a key point. You […]
Affiliates