Coming up with a viable idea for a business or product can be the most difficult part of the start up process. How much demand is there for my idea? How much competition is out there? How do I find my niche? Where’s my competitive advantage? How do I stand out from the crowd? How do I make sure I’m making the right decision? It’s a complicated process and you can never be sure of success. There is always risk involved. There are ways, strategies, and tactics you can use […]
Archive | Market Research RSS feed for this section
Protected: Grad Call 5.6.13 Market Research
There is no excerpt because this is a protected post.
Protected: The Marketing Mix
There is no excerpt because this is a protected post.
4/15 Grad Call – The Marketing Mix
The Marketing Mix The marketing mix is a helpful framework that can be used in all types of business and marketing analysis including the process of choosing a product and finding a competitive advantage. The 4 P’s of Marketing Product Price Promotion Place Expanded to 7 Physical Evidence People Process The Consumer Oriented Model The 4 C’s Corporation Commodity Cost Communication Expanded to 7 Channel Consumer Circumstances Resources Mindtools- The Marketing Mix and 4 Ps NetMBA – The Marketing Mix
Affiliates