March 9, 2011 TV is the most powerful medium available, with sight, sound, special effects, music, talent, cameras, light and more. When you add to that good TV production of spots, you have a winning combination. First you must define your target customer, age, sex, white collar, blue collar, green collar. What are their media habits; what TV shows they watch, what radio stations they listen to, and what publications they read. This tells us which media on which to advertise. TV can target specific demographic groups like baby boomers. […]
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“Finding Hidden Assets in Your Business”
Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business there was a carpet/furniture store that I sold advertising […]
You are Loosing Sales and What to Do About it
Nothing happens until something is sold. Most businesses fail because they don’t have enough sales. Why? Several reasons. The three main causes of low sales are poor customer service, poor products, poor sales practices, and no USP. Low Sales- not seeing enough prospects is the number one reason a business’ sales are low. Solutions for these problems will be discussed later in this report. Customer Service- There are two sources of income for a business, revenue from current accounts, and revenue from new business. Poor customer service can certainly pull […]
Three Ways to Grow a Business
1. Get More customers 2. 2. Get customers to buy more 3. 3. get customers to buy more often 1. Get more customers Most business owners and managers use advertising to get more customers. In fact, they often spend 50% of their marketing budget on advertising. They generally use radio, TV, newspaper, direct mail and a few other mediums. Each of those mediums can generate new business if they are used correctly. There is however a cost to acquiring new customers, often several hundred dollars. The problem is most owners […]
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