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Protected: Ent. Gradudate Call 6-10-09

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Branding

“Branding” What is reality? What is the basis of Branding? What is a brand and branding? Why a brand can be powerful? How to create a new brand? What is reality? Is there such a thing as reality? Do our beliefs reflect how things really are? BMW is the most well made car. Vermont is the most beautiful state in America. “My church is the correct or true church.” The fact is there is no reality, only perception. There is not a best made car. Only the brand of car […]

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Protected: Ent. Graduate Call 6-3-09

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Leadership vs. Management

Learning objectives: 1.    What is leadership? 2.    What is management? 3.    What are the features of leadership? 4.    What are the features of management? If you ask ten people to describe leadership you will get ten deferent answers. This article is just some of my ideas about leadership. Some may seem unconventional. What is leadership? If you ask 10 business experts or motivational speakers to describe leadership you will get 10 different answers. Like beauty, leadership is in the eye of the beholder. Leadership is a method of managing a […]

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