Very few small business owners do any substantial market research before diving in and starting their business. Increase your odds of success by taking a good long look at the market you’re thinking of entering. How much demand is out there? How much competition? How can you compete? What market niche can you target in order to gain some competitive advantage? Find to more questions to ask before determining your target market at the link below. 10 Questions to Ask
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Protected: The Marketing Mix
April 17, 2013 in Develop Products and Services, General, Graduate Call Podcast, Market Research
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4/15 Grad Call – The Marketing Mix
April 15, 2013 in Develop Business Strategies, Develop Products and Services, Entrepreneurship, General, Graduate Call Podcast, Market Research
The Marketing Mix The marketing mix is a helpful framework that can be used in all types of business and marketing analysis including the process of choosing a product and finding a competitive advantage. The 4 P’s of Marketing Product Price Promotion Place Expanded to 7 Physical Evidence People Process The Consumer Oriented Model The 4 C’s Corporation Commodity Cost Communication Expanded to 7 Channel Consumer Circumstances Resources Mindtools- The Marketing Mix and 4 Ps NetMBA – The Marketing Mix
The 3 Traits That Can Make or Break a Businessperson
March 28, 2013 in Entrepreneurship
Passion, Confidence, Representativeness. Read about it HERE