To become ambitious, an entrepreneur first needs goals he/she wishes to achieve. These goals should not be vague desires such as making lots of money or acquiring material possessions. He/she needs to develop a vision. An entrepreneur should let himself dream, and realize who and what is he? Do you want to be known as the person who’s always dependable and fair to others? Or would you prefer to be viewed as someone who makes an important, unique contribution to the world? If you could do anything in the world […]
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Walmart Changes Slogan
Many people who recently heard about the new Walmart slogan change were quite surprised. A large part of the surprised group were of the stoic traditional marketing camp. Walmart has had its slogan “Always Low Prices” for around 19 years, and this recently mindshift to “Save Money. Live Better” looks to be a poignant campaign designed to directly link the cost savings one can expect at Walmart to the life benefits it brings. Many greet this change with mixed feelings. Many marketers appreciate brand loyalty, brand recongnition, and the investment […]
Entrepreneurial Exit Strategies
With the fun and lazy Labor Day holiday behind us, we begin to look at life goals. What would it take for everyday to be a Labor Day holiday? What do I need to do to be able to go boating out on the lake with family, or travel, or do nothing all day if I wanted? Let’s project months, or years down the road into the future and start looking at exit strategies. I suppose one of the first things you need to have is a goal to exit. […]
Hiring in a Tight Market
I have become increasingly aware of how difficult it has become to hire the right person in a market where unemployment is seeing record lows. Jim Collins, best selling author of Good to Great, admonishes getting the “right people on the bus”. People that buy off on the vision and direction of the bus. Once on the bus, one must make sure that they are all in the “right seat”, but most importantly is getting the right people. So the real dilemma becomes finding the “right people” in a market […]
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