Pay for the cost of producing a good TV commercial For an effective and inexpensive way to get your message on the TV screen, consider using pre-prepared TV commercials that may be available to you through a manufacture or distributor you deal with. For example, if you sell Toro lawn mowers, Toro has spots already produced and ready for you to use. You can add your name and logo to the end of the commercial for little or no cost. Look at cooperative advertising too. Many companies offer prepared advertising […]
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What You Need to Know About Advertising Using TV
All about advertising media: Topics covered: • It all starts with ‘Who Your Customer is.â€? • TV: The most powerful media, advantages and disadvantages and how to use it • Radio: The affordable media, advantages and disadvantages • Newspaper: The grand-daddy of media, how to and not to use it • Yellow pages: Small business’ best advertising • Direct Mail: The best media to target customers • Magazines: The image builder Introduction: Who are your customers? In my 25 years of working in the advertising and marketing business, I have […]
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