Small Business Opportunity is Huge for the Future The small business market in the United States is huge. 99.7% of all businesses in the U.S. are small business (500 or less employees). So you could safely say all business in the U. S. is small business. In 2001 671,800 new businesses were created while 544,800 businesses closed One third of new businesses survive at least two years while one half of new businesses do not survive at least 5 years. Recent studies report small firm failure rates almost one half […]
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Increasing Your PageRanking is Not Rocket Science
Increasing Your PageRanking is Not Rocket Science Links to your website are one of the most important criteria that search engines use to determine relevance and higher ranking for your keywords. Sites that are more recommended with links are likely to be more relevant and important than those with just a few recommended links. Sites that come highly recommended, that is, with links from industry experts and information hubs, are more likely to be relevant than sites with links from less prestigious sites. Using links to a site as a […]
Introduction to Television Advertising
Introduction to Television Advertising Of all of the major advertising media available to small businesses, television is the most powerful. This section is to give you a general overview of television advertising that will help you understand how it all works.Television is often thought of as the giant of all advertising media. People spend more time with TV per day (4 hours per day) than they spend with any other media. (Television Advertising Bureau) Television is powerful and has become the major medium to shape public perceptions, attitudes, and buying […]
Beyond the Obvious: Hidden Assets
 In today’s business environment of rapid change, the typical product must be improved, reinvented or replaced every 18 months. Today’s hot seller will be tomorrow’s obsolete has-beens.  Over 20,000 new food products are introduced into the U.S. market every year. Less than five percent of them become successful and even less become super products. Over seven million patents were granted last year.
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