Introduction to Television Advertising Of all of the major advertising media available to small businesses, television is the most powerful. This section is to give you a general overview of television advertising that will help you understand how it all works.Television is often thought of as the giant of all advertising media. People spend more time with TV per day (4 hours per day) than they spend with any other media. (Television Advertising Bureau) Television is powerful and has become the major medium to shape public perceptions, attitudes, and buying […]

  Who are your customers? In my 25 years of working in the advertising and marketing business, I have seen many different businesses use every kind of advertising medium including Television, Radio, Newspaper, Magazine, Direct Mail, Outdoor, Specialty, Internet, and more.“Advertising Doesn’t Workâ€? As I have talked with various business owners, I heard them say, “Radio advertising doesn’t work. I tried it.â€? Others would say, “Radio advertising is the best medium I’ve ever used.â€? Still other business owners would say, “I tried direct mail once and it was a waste […]

 1.Never Rush the Printer, it Costs You Lots of Money. Give him adequate time to print your material. Waiting to the last minute to get printing done costs companies tens of thousands of dollars every year. Here’s why; Design Errors: When a brochure or a form has to be designed or corrections made on an existing printed piece, the person designing or making the corrections doesn’t have adequate time to take a second and a third look over the art before it goes to the press. If mistakes are made […]