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Editor’s Choice – Student Question

Why is market research necessary? Everything starts with the customer. You must know your customer very well. Doing market research will tell you lots of information about him. You can learn what the customer wants, how he wants it, and when, where, and why he wants it. This allows you to pick the right product and to choose the right marketing strategy.

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ENT Division Podcast 4-2-09

It looks like the end of March and the beginning of April have brought the world, economy, and business some good news. Yahoo Finance reports, “DOW jumps above 8000 for the first time in 2 Months.” I also recently read an article which, when talking about the economy, stated good news in: Durable Goods Existing Home Sales New Home Sales Retail Sales Wall Street We also look back at Stephen Covey’s 8th habit. Check out the ENT graduate call from 3-4-09. It is a great call!

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Protected: Ent. Graduate Call 4-1-09

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Choosing a Product – Where do you start?

Should you make a product to sell? If doing the business as a hobby then yes. If you want to make money then no. Making your own product requires lots of time, energy, and money. You will not be able to make them fast and cheap enough to make enough money, and it will dominate your life. Seven issues to consider when choosing a product a. Is there a demand for the product? If you try to sell a product without verifying its demand, you will be sorry. b. is […]

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