Yellow Page Advertising, the King of Print Ads      The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help […]
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Radio Advertising: The Theater of Your Mind
 Radio advertising, like magazine advertising focuses on narrow segments of the listening audience. If you want to reach young white teens, there is a radio station that attracts that demographic group. Do you want to advertise to young males age 25-34, there is a radio station format for that group. Radio stations can deliver every specific demographic target a business could want. Radio also targets life style traits of listeners such as country or rap listeners. Advantages of Radio Advertising The biggest advantage of advertising on the radio is […]
Introduction to Television Advertising
Introduction to Television Advertising Of all of the major advertising media available to small businesses, television is the most powerful. This section is to give you a general overview of television advertising that will help you understand how it all works.Television is often thought of as the giant of all advertising media. People spend more time with TV per day (4 hours per day) than they spend with any other media. (Television Advertising Bureau) Television is powerful and has become the major medium to shape public perceptions, attitudes, and buying […]
Advertising 101
 Who are your customers? In my 25 years of working in the advertising and marketing business, I have seen many different businesses use every kind of advertising medium including Television, Radio, Newspaper, Magazine, Direct Mail, Outdoor, Specialty, Internet, and more.“Advertising Doesn’t Workâ€? As I have talked with various business owners, I heard them say, “Radio advertising doesn’t work. I tried it.â€? Others would say, “Radio advertising is the best medium I’ve ever used.â€? Still other business owners would say, “I tried direct mail once and it was a waste […]
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