February 3, 2010 Bill Cherry Why having professional marketing materials is essential. A small business has lots of competition in today’s market.Your business’ image gives customers, vendors, and bankers a good or bad impression. What kind of marketing materials are necessary? Basics: letterhead, business cards, #10 envelope Brochures – what your business is all about Features, reasons to buy What kind of printing paper to use. Use the best quality paper for letterhead, business cards, and envelop. All match. Get brightest white paper you can get, watermark 24# smooth, no […]

by Bill Cherry The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help them decide who they will […]

by Bill Cherry Introduction What is direct mail and how is it used? Of all of the major types of advertising that businesses use, direct mail can be the most effective; inexpensive to print, inexpensive to mail, and you can target the small business customer better than any other medium. The goal of direct mail advertising is to get the recipient to read it and act. Direct mail doesn’t work “I tried direct mail advertising once and it didn’t work.” I have heard those words hundreds of times from owners […]